digitallblog.com

This is a fantastic viral (sorry, P2P marketing) campaign to promote the new Terminator TV series on Virgin 1 in the UK.

You can send a friend a personalized video message, similar to the campaign FX did for Dexter last year, insinuating that the Terminator is coming for them.

What’s really nice here is the option of personalized mobile video messaging as well as email. The video you receive on your phone has you name and number on the screen as well as a map of you current location (although this didn’t seem to be fantastically accurate in our experience) and can be saved to you phone to keep.

The web version features the ability to make the Terminator say any message you type by using a voice simulator, which is great fun.

Here’s a little personalized message from us (skip to the end of the video if your the impatient type).