digitallblog.com

A nice campaign from Honda, where you can control a car from a website, well sort-of…

Some very nice interactivity to showcase Honda’s new Accord.

Honda have launched another website. Well kind-of.

They have launched a small microsite showcasing their hybrid car, which in itself is quite nice, especially the idea of navigating by rotating the car, but what I don’t get is the idea of having a jigsaw puzzle in order to capture data so they can let people know when the real site will launch. I think it will lose people who would have gone to it if they had just launched the whole thing in one go rather than waste budget on this. You ‘help contribute’ to the jigsaw by adding a piece before being asked for your details to enter a competition, and then you can scroll around the jigsaw, but I cannot find a way of zooming in or out to see the whole picture, which seems to make the whole thing pointless to me. But maybe I’ve missed something here, and the whole joy of the jigsaw thing will be revealed on the 4th February. Oh Joy!