digitallblog.com

Some very nice interactivity to showcase Honda’s new Accord.

Some powerful video effects in this site from Alfa Romeo.

Honda have launched another website. Well kind-of.

They have launched a small microsite showcasing their hybrid car, which in itself is quite nice, especially the idea of navigating by rotating the car, but what I don’t get is the idea of having a jigsaw puzzle in order to capture data so they can let people know when the real site will launch. I think it will lose people who would have gone to it if they had just launched the whole thing in one go rather than waste budget on this. You ‘help contribute’ to the jigsaw by adding a piece before being asked for your details to enter a competition, and then you can scroll around the jigsaw, but I cannot find a way of zooming in or out to see the whole picture, which seems to make the whole thing pointless to me. But maybe I’ve missed something here, and the whole joy of the jigsaw thing will be revealed on the 4th February. Oh Joy!

I like this banner ad. Simple, but well executed.

http://www.bannerblog.com.au/2007/11/mercedes_benz_bend.php

Nice viral game/microsite for Audi. It’s in Spanish, but easy to find the game, and play. Simply click the obstacles in time to prevent the Audi crashing. The idea is to get as far as you can. I thought the game was fun, quite addictive and fits in well with the TV ads.

http://tuturno.audi.es