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Innocent are launching ready meals and calling them Veg Pots, the idea is you get 3 portions of veg in each pot, so combining with a smoothie, there’s your 5 a day right there.

To promote this, they are using Flickr, so users can submit their own veggie work of art.

I think it’s simple, but very effective and works great with the innocent brand.

After having a bit of a moan at Honda’s pre-launch strategy, I do actually like the launched site.

I love the open canvas exploration style navigation that the site uses. There are a few other things to find other than the main sections of the site, but not as well done as Orange Unlimited. Most of the sections are well done, although the video of Jenson Button needed a buffer animation. It links in well with the TV ads, which remind me of a children’s TV programme called Art Attack where they would make huge works of art using everyday objects on a huge scale. I love the little men animations also, the jigsaw car section (shown below) is really nice.