28
11
2008
MSN debuts new ad format with Madagascar campaign
Posted by John in New Technology, Online Advertising
Paramount pictures and MSN have debuted a new online ad format called ’sidekick’.
In the one-day homepage takeover for Madagascar: Escape 2 Africa users can sample exclusive clips, games and competitions, all from within the confines of the advertising. After interacting with a normal banner ad the whole website slides to the left to reveal a large area that is effectively a microsite within the ad space.
The new format uses the Eyeblaster ad technology platform.
Source: net imperative
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