Paramount pictures and MSN have debuted a new online ad format called ’sidekick’.
In the one-day homepage takeover for Madagascar: Escape 2 Africa users can sample exclusive clips, games and competitions, all from within the confines of the advertising. After interacting with a normal banner ad the whole website slides to the left to reveal a large area that is effectively a microsite within the ad space.
The new format uses the Eyeblaster ad technology platform.
Source: net imperative
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Copy Paste Character
Working in digital as we do, there are a few things that frustrate. One such thing for me personally, is that keyboards don’t have every single character on them. Asian and US keyboards don’t have the £, and often the # is nowhere to be seen too. This makes the whole website creation thing a touch annoying at the best of times for designers and developers who have to change character sets or use the ‘insert character’ function. Not very simple!
Well now, it is simple. Copy Paste Character is here to save you!
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Can’t remember this being done before, but Sony have placed Digital movie posters (an animated poster) around the net for their new Terminator movie. Could be good way to spread the word on blogs etc.
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This is great, a LIVE experiment by Heinz to see if a tomato plant that has encouraging messages from users will do better than a normal plant. Pop some headphone on and hear what people are saying to the little fella.
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Fantastic and immersive web game that use video and audio to great effect. Plus, you can only play it after 6pm at night to make sure your proper scared. Wooohhh!
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