digitallblog.com

Innocent are launching ready meals and calling them Veg Pots, the idea is you get 3 portions of veg in each pot, so combining with a smoothie, there’s your 5 a day right there.

To promote this, they are using Flickr, so users can submit their own veggie work of art.

I think it’s simple, but very effective and works great with the innocent brand.

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