Terminate-a-mate
Posted by John in Mobile, P2P marketing (viral), Videos, tags: terminator viral speach virgin1
This is a fantastic viral (sorry, P2P marketing) campaign to promote the new Terminator TV series on Virgin 1 in the UK.
You can send a friend a personalized video message, similar to the campaign FX did for Dexter last year, insinuating that the Terminator is coming for them.
What’s really nice here is the option of personalized mobile video messaging as well as email. The video you receive on your phone has you name and number on the screen as well as a map of you current location (although this didn’t seem to be fantastically accurate in our experience) and can be saved to you phone to keep.
The web version features the ability to make the Terminator say any message you type by using a voice simulator, which is great fun.
Here’s a little personalized message from us (skip to the end of the video if your the impatient type).
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This is well cool. Just tried out the mobile film on my mate and it came up with the exact street he was on.
Absolute quality!
Now this is what mobile marketing is all about! A fantastic user experience with shock and surprise. It traced my location perfectly too.
Tried it myself. Well cool!!!!!!!!!!
This is mad! well good idea. One of my mates is mad on terminator and he was well chuffed to get ‘terminated’!