digitallblog.com

Try and solve 11 puzzles hidden in 11 segments of the new Guinness ad to piece it together and release it to the world. The first person to do so gets a solid gold domino. I like the concept, but maybe too slimilar to the new Stella Artois website launched recently, and I would suggest maybe too hard for the average user to really bother with.

http://www.guinness.com/gb_en/tipping/

Quite a nice banner to accompany Dove’s Onslaught campaign. Simple, but does the job

http://www.bannerblog.com.au/2007/10/dove_onslaught.php

A spoof website to discourage smoking, developed by the European Union. It is clearly aimed at young people who are thinking about smoking, or who have just started, but in reality I am not sure these types of videos truly have any effect. They have been done many times before. However it is probably a good choice of media, as the videos can easily be released on sites such as Facebook and Youtube to get them viral.